Mobile Marketing: IPhone Apps Won't Get You Lots of Buzz

NEW YORK (AdAge.com) -- For all the love that marketers show iPhone apps, these micro-utilities and tools actually generate surprisingly little buzz in return. A study for Ad Age by PR firm Porter Novelli and its partner Crimson Hexagon looked at a handful of branded iPhone apps that came online this year and found that their launch didn't

continue reading

BREATHE LA Continues COPD Awareness Campaign through NHLBI

NHLBI of the National Institutes of Health has approved the award of 15 contracts under its communications contract with Porter Novelli totaling $462,000 to leading community-based lung health organizations from California to New Hampshire to support efforts to improve awareness and understanding of COPD (chronic obstructive pulmonary disease).

continue reading

Today's Tip Get the Most Out of Your Communications Efforts

Porter Novelli VP, Andrew MacLellan, shares five imperatives to help prepare today's busy executives for a phone or face-to-face media briefing that will ensure communicate efforts have the maximum effect.

continue reading

Huizenbezitters met hypotheek hebben massaal spijt

Huizenbezitters met hypotheek hebben massaal spijt. Volgens de onderzoekbureaus Synovate en Porter Novelli heeft een groeiend aantal huizenbezitters spijt van de hoogte van zijn hypotheek...

continue reading

Marian Salzman "Forward, Backwards and Sideways, Now Reboot"

Story by Marian Salzman, Porter Novelli. Published in CoolBrands, the CoolBrandsbook and seeded online by CoolStoryTelling.

continue reading

Marian Salzman PN Seattle 3/10/09

Porter Novelli's CMO and trendspotter Marian Salzman discusses consumer and business trends for Seattle and beyond.

continue reading

Porter Novelli Presents Marian Salzman

Marian Salzman of Porter Novelli discusses tomorrow’s trends and influences.

continue reading

Map of Porter Novelli people on Twitter on 17th Jan 2008

With Porter Novelli tweeting the inauguration of Barack Obama, Mat Morrison looks at the links between the company's Twitterers.

continue reading

interPRetation

Eric Tang is Vice President, enterprise practice, at Porter Novelli Canada. He uses this blog to exchange ideas on corporate communications, journalism and other work-related topics.

continue reading

Career Workshop Equals a Sigh of Relief

Porter Novelli and LAGRANT FOUNDATION workshop gives vital tips to PR students.

continue reading